The next step in strengthening our ISV focus: Dynalogic and a new “Birds” suite

Today, we are excited to announce a significant step forward in our continued strategy to enhance our Independent Software Vendor (ISV) business. We are is combining the expertise of former Hillstar and Dynalogic under the unified company name Dynalogic, solidifying our commitment to delivering world-class solutions and expanding its footprint in the global marketplace.

Dynalogic: Dynamic solutions, logical approach

The name Dynalogic speaks to the fusion of Dynamic innovation with a Logical, data-driven approach to problem-solving. The goal is to continue providing solutions that are as flexible and adaptable as they are intelligent, ensuring partners – and their customers - have the tools they need to succeed in an increasingly complex business environment.

The “Birds” suite: A unified approach

As part of this integration, we are introducing the “Birds” suite, bringing together several add-on solutions under a single, cohesive brand. The name “Birds” reflects the vision of soaring to new heights in innovation and customer success. Each product within this suite features a bird, symbolizing agility, focus, and vision, all of which are core to our mission.

Originally, “Birds” was the name of 9altitudes’ BI tool. Now, Birds will not only be a key component, but also the brand name for the entire suite of ISV solutions, signifying its importance as a cornerstone of the product strategy.

Product evolution: New names for new heights

To emphasize the unique value and functionality of each solution in the Birds suite, the core products will adopt bird-inspired logos and new unified names:

• Birds Business Intelligence: Formerly known as Birds will continue to lead the way in business intelligence, offering companies fast and precise insights from their data, much like the agility and speed of the hummingbird.
• Birds Job Manager: Dynalogic’s signature JobManager solution, now called Birds Job Manager, will offer unparalleled accuracy and graceful efficiency in managing time & attendance, job registration and payroll preparation—mirroring the elegance and reliability of a swan in motion.
• Birds Document Warehouse: This solution has been developed and continuously improved over more than 20 years. The solution is an intelligent solution that consolidates business documents across different applications such as ERP, CRM, PLM, or any other applications. This bird comes with a falcon logo representing the agility to pick any document from any location superfast.

These new names not only represent the cutting-edge technology within each solution but also the collective knowledge and best practices gained from thousands of customer installations across various industries and geographies. Each bird within the Birds suite symbolizes their ambition to help companies reach new heights, faster and more efficiently.

A unified force for innovation

By gathering our Birds suite under Dynalogic, the company is well-positioned to lead the market in BI, Dynamics 365 add-ons, and beyond. Together under the Dynalogic banner, we bring together the best from both sides, and offers a strong set of solutions, that enable partners to take their customers to new heights.

Scaling momentum

This announcement marks a pivotal moment for our ISV business.

“With the launch of the Birds suite, we are reinforcing our dedication to delivering innovative, scalable solutions that don’t just empower our customers to thrive, but also help the broader Dynamics community create value for the end customers. Our ambition is clear: To take the end customers to new heights through dynamic, logical products that embody both cutting-edge technology and deep industry expertise.” Says Christian Riis, the original founder of Dynalogic

Niels Stenfeldt, CEO of 9altitudes adds:

“We are thrilled about the future of Dynalogic and look forward to sharing our journey as we continue to innovate and grow alongside our customers and partners.”